The Africa Digital Retail Conference is a high-level industry gathering designed to bring together retailers, e-commerce platforms, financial institutions, fintech companies, telecommunications providers, logistics companies, technology providers, regulators, investors and entrepreneurs from across Africa.
The conference will examine how African retailers can combine physical stores, mobile applications, online marketplaces, social media, mobile payments, artificial intelligence, customer data, loyalty programmes and last-mile delivery to create a convenient and profitable shopping experience.
The programme focuses on the realities of the African market, including affordability, limited connectivity in some regions, fragmented payment systems, informal retail, cross-border trade barriers, delivery challenges, cyber security, consumer trust and digital-skills shortages.
Delegates will leave the conference with practical strategies for growing digital sales, improving customer experience, reducing operating costs and building scalable retail platforms.